Boasting ain’t bad: the benefits to Brisbane businesses during the 2014 G20 Summit
Envision someone of great importance coming to your house for dinner; a figure you’ve admired for a great period. This is the time to show off, the hour of power to impress. Wouldn’t you strive to charm them as much as possible? Wouldn’t you show off?
Gone would be the packet garlic bread and water-stained four-piece cutlery set that rotates each meal. Grab the best wine, the best crockery, the best condiments. We would even buy the cheese from the deli section. Yeah, you heard me. The smoothest, most soulful music would play for their comfort, and we’d even re-paint the room, heck, the entire house, just to please their eyes.
Brisbane, November is the time for this dinner party, and it comes in the form of the 2014 G20 Summit. This is the opportunity to impress not only some of the world’s chief economic leaders, but millions of people watching around the globe. Between 15 and 16 November, it’s time to shine boast.
For those who need a re-cap, the G20 Summit is a meeting between head finance ministers and central bank governors from the 20 major world economies. This event is expected to host around 4000 delegates and 3000 media representatives from around the world, and it will stand as an opportunity for Australia to participate in the development and implementation of the G20 group economic policies. Google will happily inform you of the members, agenda and forums; what’s most important is that it’s in Brisbane.
Businesses in tourism, hospitality, transport and retail should take special notice of this. The Queensland Tourism Industry Council has highlighted the event as a chance “to take advantage of the spotlight and leave the best possible impression on delegates, support staff and media visiting Australia” (QTIC). Many industries will benefit directly from the G20, like above mentioned, as well as suppliers of goods and services within the city.
The event’s visitors and extensive media coverage will act as a window into this sexy little city, and we are the view; the ambassadors of this dynamic and rapidly developing business, food, art and music hub of Queensland.
The benefits of hosting a G8 or G20 has long been investigated and the results are pretty damn good. Canadian G8 and G20 researchers Guebert and Tanna underlined the expected economic benefits of the 2010 G8 Summit in Huntsville, Canada as C$50 million towards infrastructure projects in the area and the associated jobs and economic activity, the introduction of millions of potential tourists via media coverage, and city improvement features such as road upgrades, signage, building construction and landscaping (Guebert & Tanna, 2010).
The overall benefits stretch beyond the summit itself, and for a much longer period after. The economic benefits of the 2010 Huntsville and the 2002 Kananaskis G8’s were estimated at C$300 million, whilst the 2005 G8 in Gleneagles, Scotland rounded up close to £618 million, with £64 comparatif prix cialis.7 million in sales and contracts for businesses. Talk about a good guest.
Higher immediate spending hotels, restaurants and shops, creation of temporary jobs, increased tourist traffic, global name recognition, construction and improvement of infrastructure, and training for security forces: is there anything this summit can’t do for a city?
Brisbane, pull your socks up: there’s showing off to be done. Let’s have these visitors walk, see, smell, hear, taste the best of Brisbane from the local business level up. But remember: it all starts with good marketing. It’s a contest for the people’s attention, and when the attention is coming in the millions, businesses must strive to grab a piece of the action. Or perhaps 20.
Brisbane, turn for some local expertise and knowledge in the area and let the showcasing boasting of your business begin.
Register your business with the Australian Government AusTender website for notification relevant to your goods and services offering.